Sport Tourism Assignment Example | Topics and Well Written Essays - 250 words

Sport Tourism - Assignment Example sts of Olympic Games being held in Canada may be marred by unending debates just before and after the end of the games as is the case in other nations that have hosted the Olympic Games before. Ideally, it is not possible the exact cost of staging world games of such magnitude since there are no accepted standards and mechanisms of assessing related expenditures. However, the staging nation obviously has to benefit in many ways from such a global participation thus it must provide an increase in GDP, creates numerous jobs, the influx of sport tourists and normal tourists are known to flock in the staging nations hence provision of more revenues for the hosting as well as other cities of the host nation. Small and medium businesses usually receive a big boost from such a sporting event as the spending power is normally high. The presence of high performance sports people is a form of inspiration to the youths of a nation such as Canada. The hosting nation also receives a major facelift on its infrastructural set up. Although supporters of Olympic Games do argue that the benefits are much more that the negative effects, still such a sporting event must bring problem of overcrowding, targets of hooliganism that includes terrorist activities, increased taxes and cost of living due to high spending and ready market for products and services. The Games also disrupts the normal systems of a country as it is common to find diversion of roads and in most cases schooling activities are in jeopardy as focus is shifted to such an event. In addition, there are some unanticipated burdens that may only show up if the Games are largely perceived to be a failure thus the host nation image in shattered in the global branding (Robinson & Novelli,

Marketing Strategy Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Strategy - Research Paper Example It takes less time to prepare ice cream this way. Therefore many customers can be served fresh ice-cream as soon as they order it. This also gives the customer confidence that they get a freshly made product in just a matter of seconds (Barry 23). Kids will also love the experience of watching their ice cream freeze in front of their eyes. Liquid nitrogen is safe in gaseous form and is not harmful in any way even if it gets in contact with the customer during preparation of their ice cream (Robin 31). My primary target is the millions or even billions of ice cream lovers not only in the nation but globally. With such an innovative idea, I am hopeful that it can expand worldwide and that the ice cream experience can be changed globally (Barry 29). I would like to think that most of my target customers would be children but ice ream lovers are not biased by any factor such as age. Hence for the teenagers and adults, they apply to my target group for frozen ice cream (Robin 36). My key competitors are ice cream makers that are in existence particularly the large manufacturing companies that are in existence today. My product is advantageous with the fact that it is creamier and has less of preservatives. However, I lack the advantage of capital to roll out my idea (Stuart 35). This is especially so when I consider the fact that I do not have a retail store to roll out the business. Also I do not have enough cash to advertise. My competitors also have a well established brand name such that I become a tiny threat to their market share (Stuart 41). Compared to my competitors too, I face the challenge of sales and marketing. This requires capital, time and resources and as of now, I have neither the time, capital nor resources to carry out huge campaigns on my product. Even though I am a small threat to the big competitors, I have the